Publisher is site owner taht have been joined and placing ad of adsense on their websites/webpages.
AdUnits is ad of adsense it self. Ad units consist of several types and sizes. The most common is text ad type. When the visitors click to this ad units, then (if legal) publisher/owner of sites willget revenue depend on its CPC values.
Link Units similiar to ad units, but the format is similiar with usual format of menu that we often seen. What distinguishes the Ad Link Units Units is at the user clicks on these ads, visitors will be directed to the search result pages in google's search engine. Publisher will get earning if the visitor clicks on one ad unit on the page. The fact is Link Units have proved to get more revenue than usual Ad Units.
Adsense for Content is installed AdSense ads within a page. The appear ads are the ads which related to the contents of page. Or another word using contextual consept, ad units and link units that include Adsense for this content.
Alternate ads. In adsense for content, the ads not always appear. The reason, among others can because it's advertising inventory relating to the contents of the site is up or Google can not predict what the site actually. If this happens, by default, the appeared ads is a public service ads or often known as the PSA (Public service ads). Because the type is donations, if clicked, this ads doesn't produce anything for the publisher. To fix it, google allows us to install the Alternate Ads. If Ad units which made has been set by using the alternate ads, so if that Ad Units can't be performed, which emerges is an alternative advertising prearranged.
Channels is a kind of label that can be given to the Ad Units, Link Units, AdSense for Search, and Referrals. One ad unit can have more than one label, and also one label can be used for more than one ad unit. In Adsense Google report page, the results will be grouped according to the report Channels, so that the use will greatly facilitate Channels publishers to analyze their AdSense performance. Generally, publishers will provide Channels the same name on the ad units in one site. If you want more detail, you can make different name of Channels in every Ad unit in each site. You should remember, the maximum number of Channels allowed currently are 200 channels.
Page Impressions is the number that shows how many times the page containing the Ad Units opened by visitors. Nilainya tidak terpengaruh oleh kuantitas Ad Units yang ada di dalam halaman yang bersangkutan. Value is not affected by the quantity of Ad Units in the relevant pages.
Clicks is the number of clicks on the publisher's Ad Units by visitors. In adsense report page publishers can view the total clicks that he get, based on ad units or their channel.
CTR is the ratio in percent between the number of clicks received to a number of Ad Units in such Units Ad view. For example, an ad units are displayed 40 times and clicked 10 times has value of CTR 25% (10:40).
CPC is the amount of money that will be obtained by the publisher when a particular Ad Units clicked. CPC values of different ad units are determined by many factors, including the performance and quality of the publisher's site. But in general, the maximum value possible is 20% of the value of dynamic bid offered by the advertiser.
eCPM (effective Cost Per Million) is the result of the division between the amount of income by the number of impressions publisher pages (per 1000) which he got from the ads. For example, publishers who produce 200 of 50,000 EUR impressi CPM will have a value of $ 4 (USD 200 divided by 50).
AdUnits is ad of adsense it self. Ad units consist of several types and sizes. The most common is text ad type. When the visitors click to this ad units, then (if legal) publisher/owner of sites willget revenue depend on its CPC values.
Link Units similiar to ad units, but the format is similiar with usual format of menu that we often seen. What distinguishes the Ad Link Units Units is at the user clicks on these ads, visitors will be directed to the search result pages in google's search engine. Publisher will get earning if the visitor clicks on one ad unit on the page. The fact is Link Units have proved to get more revenue than usual Ad Units.
Adsense for Content is installed AdSense ads within a page. The appear ads are the ads which related to the contents of page. Or another word using contextual consept, ad units and link units that include Adsense for this content.
Alternate ads. In adsense for content, the ads not always appear. The reason, among others can because it's advertising inventory relating to the contents of the site is up or Google can not predict what the site actually. If this happens, by default, the appeared ads is a public service ads or often known as the PSA (Public service ads). Because the type is donations, if clicked, this ads doesn't produce anything for the publisher. To fix it, google allows us to install the Alternate Ads. If Ad units which made has been set by using the alternate ads, so if that Ad Units can't be performed, which emerges is an alternative advertising prearranged.
Channels is a kind of label that can be given to the Ad Units, Link Units, AdSense for Search, and Referrals. One ad unit can have more than one label, and also one label can be used for more than one ad unit. In Adsense Google report page, the results will be grouped according to the report Channels, so that the use will greatly facilitate Channels publishers to analyze their AdSense performance. Generally, publishers will provide Channels the same name on the ad units in one site. If you want more detail, you can make different name of Channels in every Ad unit in each site. You should remember, the maximum number of Channels allowed currently are 200 channels.
Page Impressions is the number that shows how many times the page containing the Ad Units opened by visitors. Nilainya tidak terpengaruh oleh kuantitas Ad Units yang ada di dalam halaman yang bersangkutan. Value is not affected by the quantity of Ad Units in the relevant pages.
Clicks is the number of clicks on the publisher's Ad Units by visitors. In adsense report page publishers can view the total clicks that he get, based on ad units or their channel.
CTR is the ratio in percent between the number of clicks received to a number of Ad Units in such Units Ad view. For example, an ad units are displayed 40 times and clicked 10 times has value of CTR 25% (10:40).
CPC is the amount of money that will be obtained by the publisher when a particular Ad Units clicked. CPC values of different ad units are determined by many factors, including the performance and quality of the publisher's site. But in general, the maximum value possible is 20% of the value of dynamic bid offered by the advertiser.
eCPM (effective Cost Per Million) is the result of the division between the amount of income by the number of impressions publisher pages (per 1000) which he got from the ads. For example, publishers who produce 200 of 50,000 EUR impressi CPM will have a value of $ 4 (USD 200 divided by 50).
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